A few examples of smirnoff advertisements and the logo, it shows the company are advertising the drink as something with some sophistication and edge whilst showing it's roots. Smirnoff was voted the worlds number one vodka by the NY times and is favoured by 130 countries as their vodka of choice. It was created by a man named Relive Vladimir in imperial russia. It was at first a luxury drink and branded as the peoples enemy. It made its way across russia into europe and began a cocktail revolution. Today they have a number of products from their first bottle of triple distilled vodka no21 to the flavoured varieties of of course the popular alcopop smirnoff ice. To advertise and create awarness of smirnoff the brand host and sponsors parties all over the world with top djs playing. They then use the clips of these famous artist to attract attention to their website. On their website they allow people everywhere to post comments and swap stories of their experiences. Smirnoff holds competions regularly with big prizes aswell as offering ideas as to how to mix the drink.
After this research into the product I believe it would be pointless of me to try to rebrand an already successful brand. I believe the best way to now complete this brief would be create my own brand. I will design my own brand of vodka that will be in direct competion with smirnoff.
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