East european spirit label-Rebranding

I have chose to rebrand the popular vodka brand Smirnoff.  I will start from scratch with my designs as if I'm  launching it from the beginning. I will collect images and photos of typography as research and to help influence my designs.  Further research will include looking at the advertising of other brands and smirnoff as it is now.  With this information I will repackage, change the logo and the typography, and produce a new billboard advertisement.